Not Your Average Business Brokers in Idaho
A New Way To Sell Your Business
The Hard Truth Most Brokers Won't Tell You
70-80% of businesses on the market never sell
Here's why, and how we're different:
Industry Statistics on Failed Businesses Sales:
- 70–80% of listed businesses never sell
- 23% fail due to unrealistic seller expectations
- 45% fail due to poor financial records
- Owner-dependent businesses may lose 50–70% of their value
- Businesses priced 15%+ above market rarely sell
The First Choice Difference - Results That Matter
- 87% success rate — driven by proper preparation before going to market
- 94% average of asking price achieved — outperforming industry benchmarks
- 4.7-month average closing time — nearly twice as fast as typical sales cycles
- 23% higher sale prices vs. unprepared businesses
- Zero listings withdrawn due to unrealistic pricing
95%
Employee retention rate: 95% average retention 12 months post-closing
92%
Customer retention rate: 92% average retention through transition
89%
Seller legacy satisfaction: 89% report their values/culture were preserved
87%
Deal completion rate: 87% of Phase 4 negotiations result in successful closings
Proven Expertise Backed by $15B in Transactions Since 1994
Since 1994, First Choice has facilitated more than $15 billion in business transactions across the country. We bring this depth of experience to the Mountain West, delivering a consultative, client-focused approach designed to support successful outcomes at every stage of the process.
100+ Offices
Our 100+ offices provide strong local expertise backed by nationwide reach, along with a network of qualified buyers actively seeking businesses like yours.
$15 Billion
First Choice has facilitated over $15 billion in business sales, connecting owners with qualified buyers across a wide range of industries.
31 Years
For more than three decades, First Choice has been guided by its founders, Jeff and Linda Nyman, providing structured processes to help business owners exit with confidence.
278 Brokers
Our 278 trained brokers offer personalized support, helping you plan your exit and confidentially match with the right buyer.
FAQs
Frequently Asked Questions About Our Approach
Why don’t you list my business right away like other brokers?
Because 70-80% of businesses listed for sale...never sell, often due to poor preparation. We've found that spending 1-6 months preparing properly results in faster sales at higher prices. Our job is to maximize your outcome, not just collect a listing fee.
What if I need to sell quickly?
We understand urgent situations exist. We'll conduct a rapid assessment and, if your business is market-ready, can begin marketing immediately. However, we'll be transparent about any challenges and work to address them quickly rather than give false hope.
How is this different from other brokers?
Most brokers are paid to get listings, regardless of sellability. They often tell sellers what they want to hear about pricing to secure the exclusive agreement. We're paid to get businesses SOLD, so we focus on honest assessment and proper preparation first.
What if my business isn’t ready?
We provide a detailed assessment report with clear, actionable recommendations to increase your business’s value. You can choose to implement the changes now, later, or not at all—there’s no pressure and no upfront consultation fees.
Find Trusted Business Brokers in Idaho to Grow or Sell Your Business
Work with experienced business brokers in Idaho who understand the local market and your goals. Whether you're buying, selling, or expanding, our team is here to guide every step of the process and help you achieve maximum value with confidence.
architecting win/win deals that last
Hear It From Our Clients
Discover what our clients are saying about their experience with us.
What's Your Journey?
We're experts at helping you determine readiness and attractiveness of your business. When timing Is right, we'll determine market value and then work as your business matchmaker to confidentially find the right buyer while you stay focused on running your business. Contact us to learn more about the process.
We've experienced the challenges of buying, and the lack of help or attention from most business brokers.As experts in due diligence and structuring win/win deals, we'll help you navigate the complexities of your business acquisition process. It's a journey we've been on, and we'd love to help.
If something changed in your live and you need to sell now, or you're just starting to think about selling, but aren't sure how much your business might be worth, we'll help you out with a free, no-obligation business valuation. It's a fairly simple process and we'd love to help.
Your Business, Our Strategy, Maximum Value.
At First Choice, we take a different approach to business brokerage. Instead of rushing to list businesses for sale, we guide owners through a strategic discovery and preparation process—ensuring both you and your business are truly ready for the market. The result? Stronger positioning, faster sales, and higher value.
We know selling a business isn’t a single decision—it’s a process. That’s why we focus on understanding your current valuation and identifying opportunities to improve it. From refining operations to strengthening financials and planning your next move, we help you unlock greater potential by taking the time to prepare—whether that’s 3, 6, or even 12 months.
Our tailored exit planning and business readiness services go beyond traditional M&A and brokerage. We take the time to understand your goals, providing clear insights and actionable strategies every step of the way. And when you're ready to go to market, we step in as your trusted advisor—ensuring a smooth, strategic, and successful sale.

We’re here to help you achieve the outcome your business deserves.
Ready to Sell Your Business The Right Way?
Watch the video and connect with us to build a strategy that maximizes value and ensures a smooth exit.
Read our free eBook and be prepared!
“It's a Great Intro to Selling Your Business”
In this eBook we'll help you better understand how to prepare your business for sale, and we’ll detail out what you need to know for accurately valuing your company and what the process looks like. This comprehensive guide will answer the questions:
- What are the steps to prepare for a business sale?
- How does one value a business?
- How are business values calculated?
- How can you maximize the value of your business?
- How do you make your business more appealing to
- buyers?
- How do you tell the story of your business?
- When should you work with a business broker?